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CineD
cinema5D GmbH
Kranzgasse 22/9-10
A-1150 Wien
AUSTRIA

Please send review enquiries & press releases ONLY to our official email address (not individual editors): office[at]cined.com

FN 484302 i (Handelsgericht Wien)
Finanzamt Wien 15
EU VAT ID / Ust. ID.: ATU72902601

Responsible for the content: Opher Behiri and Nino Leitner.

About Us

CineD is committed to bringing you the latest filmmaking technology news, reviews and analysis. As a leading independent site about advancements in cinematography, we also cover filmmaking accessories, lighting and audio as well as relevant software. Besides gear news, we provide reviews of new cameras and accessories, extensive lab tests of sensors, how-to posts and videos, behind-the-scenes talks with filmmakers, coverage of international industry trade shows and also sometimes host filmmaking competitions.

CineD is for all filmmakers, from beginners to professionals, and all those interested in new developments and latest technologies. We help you bring your film and video projects to life by showing you the right tools and techniques.

Real Stories, Real Films

We want to see real films with real stories. We want to know how a piece of gear actually performs, in a real working situation. Therefore, we incorporate our tests and reviews into shooting real projects whenever possible. Real shooting situations with real-time constraints, amongst other factors, provide real-life feedback on a piece of gear’s performance. Many of our reviews come as storylines or mini documentaries, as well as hands-on videos. We want to get the whole picture.

History & Site Name

CineD® was founded by people who work in the field. Based in Vienna, Austria, CineD® was born in 2008 (formerly as cinema5D), as a forum for discussions relating to DSLR cinematography, and the techniques and technologies used by modern cinematographers. In 2012, the original founder Sebastian Woeber teamed up with Nino Leitner and Johnnie Behiri, allowing the site to provide insights and opinions from experienced filmmakers, each with their own shooting style, equipment preference and history of productions. Over time, more professional filmmakers from around the world were brought into the team that enriched the plurality of opinions and skillsets behind the site’s content.

This combined expertise in the industry has allowed CineD® to flourish into a highly successful and much-loved outlet of news, advice and reviews for both amateur and professional filmmakers. Since 2018, the site is wholly owned and managed by Nino and Johnnie, and the company behind the site was changed into a limited liability company (“GmbH” under Austrian law) – cinema5D GmbH.

In August 2020, after a lengthy research, design and development process, the site was rebranded and relaunched, resulting in a new look, feel and name, while the company behind it (cinema5D GmbH) as well as the entire team behind it have stayed the same.

In parallel to the international (English) site, CineD® exists also in Japanese (since 2016) and Spanish (since 2018) languages and is highly successful in these markets, where English is not as commonplace.

The original name “cinema5D” originated from the back-then revolutionary Canon 5D Mark II and stayed with us for a long time, as it became a globally known and trusted source of information for filmmakers. The name “CineD” stands for Cinematography + Digital, while the components “Cine” + “D” are a little nod towards the good old times.

In 2021, CineD (cinema5D GmbH) acquired 100% of The Dorsia Group, LLC, publicly known as MZed, to greatly expand its effort into educating filmmakers. MZed is the leading website for online filmmaking education, and is the home of 500+ lessons and over 40 courses covering all aspects of filmmaking, created by some of the most respected names in the industry. The CineD team is working hard to add more value and high-quality content to the platform through its MZed Pro annual membership.

Nino Leitner and Johnnie Behiri jointly own the cinema5D GmbH, which is headquartered in Vienna, Austria.

Business Model & Ethics

Creating this constant flow of content, video reviews and news announcements for a qualitative website like this is an incredible amount of work. The time dedicated to filming reviews, hosting interviews, travelling to global trade shows (just to name a few examples) is time taken away from paid camera work.

Our business model is based on traffic, and we run carefully selected, relevant advertising, affiliated buy links concerning mentioned products, and collaborations with companies we trust and recommend. Thanks to our sponsors B&H, CVP and Fujiya Avic (in Japan)- who are leading camera equipment retailers – we are independent from manufacturers when compiling reviews. We will always share our honest, unbiased opinion on cameras and accessories – no holding back!

We Need You

CineD is nothing without its audience. We are constantly improving our site’s usefulness and it’s a labor of love for everyone involved. Please do not hesitate to give us feedback on our work – either as comments on individual posts, or by directly emailing us.

The CineD team

Management:

Johnnie Behiri

Johnnie Behiri is a documentary cameraman/editor/producer/director. He is also a Co-Owner/CEO of CineD and MZed

Nino Leitner

Nino Leitner, AAC is Co-CEO of CineD and MZed. He co-owns CineD (alongside Johnnie Behiri), through his company Nino Film GmbH. Nino is a cinematographer and producer, well-traveled around the world for his productions and filmmaking workshops. He specializes in shooting documentaries and commercials, and at times a narrative piece. Nino is a studied Master of Arts. He lives with his wife and son in Vienna, Austria.

Administrative Team:

Jackie Schwarzinger

Jackie is campaign manager and contact person for manufacturers and companies advertising on our site. As part of the Marketing team, she also focuses on social media, as well as graphic design. With a background in marketing & advertising, as well as PR, she has also worked as an art blogger and managed an online video podcast on Vienna's art scene as a founding member for seven years.

Florian Milz

Florian is the creator of the CineD Databases and works at CineD HQ in Vienna, Austria. His responsibilities include capturing B-Roll and product photos for reviews, occasionally writing reviews himself, coordinating website-related projects and lots more. He used to be a camera assistant for commercials and nature/wildlife documentaries and also worked for a film equipment rental for 8 years before joining CineD.

Slavik Boyechko

Slavik Boyechko is an Emmy award-winning filmmaker and helps manage MZed.com, the educational workshop subscription platform by CineD. He exercises his filmmaking muscles by doing video production in Minneapolis, Minnesota.

Anna Mayrhuber

Anna is Head of Business Development and Future Projects and based at CineD’s headquarters in Vienna. Her background is in the film, tv and media sector and she also holds a Masters degree from Goldsmiths, University of London. Over the last six years Anna lived in Scotland where she worked in the fields of finance, sales operations, client relations and sport events.

Writing and Editing Team:

Jeff Loch

Jeff Loch is a French freelance director, editor and colorist, working mostly on music videos, commercials, and corporate films.

Jakub Han

Jakub Han is a freelance filmmaker based in Vienna. He is interested in new tech and trends in filmmaking and passionate about action sports and short documentaries. Jakub has over 10 years of experience with camera work and post-production.

Francesco Andreola

Francesco Andreola is a Milan-based filmmaker. He currently teaches the Video Technology class at the European Institute of Design (IED) in Milan. He works in the Camera Department as a camera operator and assistant.

Kiyoshi Inoue

Kiyoshi Inoue is our office manager of CineD Japan. He is also a freelance filmmaker, who is shooting the beautiful landscape of Japan in 4K. He was working for Sony in professional camcorder development.

Luciano Orlievsky

Luciano Orlievsky is our CineD in Spanish manager operating from Buenos Aires, Argentina. By being an independent editor he has a strong background in the Television Industry.

Gunther Machu

Fascinated by the new possibilities with small cameras. Passionate shooter who isn't doing this for a living. Cut my teeth on the Panasonic GH series, always looking to keep the gear as small as possible on my travels through the world, where I am telling cinematic stories as a hobby.

Graham Sheldon

Emmy winner, Graham Sheldon, resides in Southern California, where he works as a producer and director of photography. He is a member of the Producers Guild of America and ICG Local 600.

Mascha Deikova

Mascha Deikova is a freelance director and writer based in Salzburg, Austria. She creates concepts for and works on commercials, music videos, corporate films, and documentaries. Mascha’s huge passion lies in exploring all the varieties of cinematic and narrative techniques to tell her stories.

Alex Hohenthaner

Alex is a freelance video producer based in Vienna, Austria.

Omri Keren Lapidot

Omri Keren Lapidot started his way long ago, hauling massive SVHS cameras as a young local news assistant. Maybe it was the weight that pushed him towards photography, we'll never know. In recent years he became a content creator, teacher, visual literacy promoter, and above all - a father of (fantastic) four girls. Based in Amsterdam.

Jose Prada

Jose Prada is a London based filmmaker and musician who loves to tell stories. He started in the industry twenty years ago, working in different areas of filmmaking. He co-founded JRVISUALS, where he works as a director, DoP, editor and colorist.

Reuben Evans

Reuben Evans is an award-winning filmmaker based in the Pacific Northwest. His career of nearly two decades spans writing, producing, directing, shooting, and editing. Reuben is a member of the Producers Guild of America.

Advertising Policy

This website collects advertising revenue by displaying ads through Google Ad Manager and affiliate linking to our partners and sponsors: B&H and CVP, Fujiya Camera, Amazon.com, Amazon.de, and others. If you have any questions, please consult our Privacy Policy or contact us directly via the Contact Us form.

Newsletter Opt-Out Policy

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Content Disclaimer

All content on this website is the respective author’s own opinion. We cannot be held responsible for any consequences the content provided might cause. Errors and omissions excepted.