In short, I think you’re both right that we have to be aware of the changes that are coming to navigate them. The reality is this industry may not exist for many of us soon, which sounds hyperbolic to say out loud yet isn’t. Between Under Armour releasing their new AI-generated campaign this week, which circumvented an entire production team by aggregating their library of previous projects – and seeing another commercial being entirely VO’d by an AI voice bot, it can feel incredibly distressing.

It is… this is how MidJourney imagines Johnnie and me as cartoon characters. But if that’s how it thinks we look, we have nothing to worry about yet 😂